Cookie Policy
Effective date: 26 June 2025
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you interact with it. Similar technologies include pixels, local storage and web beacons.
2. Who places cookies?
METRIKA REAL ESTATE BROKERAGE L.L.C. (“Metrika”, “we”) places first-party cookies and authorises limited third-party cookies on metrika.ae (the “Site”).
3. Types of cookies we use
| Category | Purpose | Consent required |
|---|---|---|
| Strictly necessary | Enable core Site functions (security, network management, accessibility). The Site cannot function properly without these. | No |
| Analytics | Help us understand how visitors use the Site (pages visited, time on site, traffic sources) so we can improve performance and content. | Yes |
| Marketing / Advertising | Used to deliver relevant ads, measure campaign effectiveness and limit how often you see an ad. May be set by our advertising partners. | Yes |
4. Specific cookies and technologies
| Cookie / Technology | Provider | Category | Retention |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Analytics | Up to 2 years |
| _gcl_au | Google Ads | Marketing | 90 days |
| _gac_* | Google Ads | Marketing | 90 days |
| _fbp | Meta (Facebook) Pixel | Marketing | 90 days |
| GTM cookies | Google Tag Manager | Analytics / Marketing | Varies |
Analytics and marketing cookies are loaded only after you provide consent via our cookie banner. Strictly necessary cookies load automatically.
5. How to manage cookies
You can control cookies in several ways:
- Cookie banner — when you first visit the Site, you can accept or decline non-essential cookies. You can change your choice at any time by clearing your browser cookies and revisiting the Site.
- Browser settings — most browsers allow you to block or delete cookies. Refer to your browser’s help section for instructions. Note that blocking all cookies may affect Site functionality.
- Google opt-out — install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics data collection.
6. Data sharing via cookies
Cookie data may be shared with Google LLC and Meta Platforms, Inc. for analytics and advertising purposes. These providers may process data outside your country of residence. For more information, see our Privacy Policy.
7. Retention
Cookie lifetimes vary from session-only (deleted when you close your browser) to up to 2 years, as detailed in the table above. Server-side analytics data is retained for 26 months in Google Analytics 4.
8. Changes to this policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated effective date.
9. Contact
Questions about this Cookie Policy? Email privacy@metrika.ae or write to METRIKA REAL ESTATE BROKERAGE L.L.C., The Onyx Tower 2, Office 1004, Dubai, UAE.